Strategic Sports Event Management

توضیحات

BOOK STRUCTURE

Chapters 1 and 2 serve as an introduction to the sports event industry.

Chapter 1 also considers the importance of events in society by analysing the types of events and the scale of the industry.

Chapter 2 considers the nature and structure of international sport by focusing on the roles of both international and national sports governing bodies

The key focus throughout the book is an event planning process, discussed in Chapter 3. Chapter 4 evaluates the successes and failures of events by generally considering what the potential impacts and legacies from sports events are.

Chapters 5 and 6 go hand in hand and are concerned first with the financial control and planning that is required prior to the decision to go ahead with an event.

Chapter 7 considers the management of a bid and the process undergone in strategizing to win the right to host a sports event.

Chapter 8, while concerned with the implementation of the event itself, does focus on what is strategically required for the longer term, including the requirements for handover and post-event evaluation.

The next three chapters have a marketing focus. The marketing planning process and how the marketing plan is implemented are covered in Chapter 9.

There is an approach for innovative event communications in Chapter 10.

The development of successful sponsorship programs is considered in Chapter 11.

The final chapter is focused on research and from two perspectives.