Introduction to Sport Marketing

توضیحات

Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in the majority of modern business, government and non-profit organizations.
The Sport Management Series provides a superb range of texts for the common subjects in sport business and management courses. It provides essential resources for academics, students and managers, and is international in scope. Supported by excellent case studies, useful study questions, further reading lists, lists of websites, and supplementary online materials such as case study questions and PowerPoint slides, the series represents a consistent, planned and targeted approach which:
● Provides a high-quality, accessible and affordable portfolio of titles which match management development needs through various stages
● Prioritizes the publication of texts where there are current gaps in the market, or where current provision is unsatisfactory
● Develops a portfolio of both practical and stimulating texts in all areas of sport management
The Sport Management Series is the first of its kind, and as such is recognized as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.